Author: Sangeet R

  • What Makes an Effective Trade Show Display

    What Makes an Effective Trade Show Display

    Are you looking for an effective trade show display? Well, you are in the right place. The below tips for an effective trade show display will help you a lot in planning the 10×10 or bigger exhibit booth show the first time. Remember, your exhibit booth should have a wow factor that can give your attendees much helpful information and leave them interested in your brand. Let’s know more about it.

    High-Quality Graphics

    Graphics are everything in a trade show display. It portrays your services to the audience and presents solutions to the client’s problems. In that case, the collection should represent a simple, apparent, and full-sized bold picture that grabs the attention of your audience and clients. You can find many exhibitors get mysterious and ornate graphics rather than a simple designed 10×10 or a bigger size sized trade show display. Most of the time, it ends up with a distracted and awful presentation for the clientele.

    Memorable Headline

    After graphics, the headline is the second thing that attracts customers to your brand view. The headline should be compelling, clear and short, and straightforward. A careful and practically thought-out headline keeps the attendees attracted to your booth. Apart from that, a quick and bold headline is visible from every angle of a trade show display.

    Use three bright Colors

    Bright colors have a lot of contribution to an exhibit’s mood. It makes your brand instantly recognizable to visitors. You can also apply a high-contrasting color to highlight any important message. While too few colors can be dull, too many can be confusing. So, the selection of colors matters a lot in any exhibit booth trade show display. In that case, you can apply the primary colors to 60% of the space, use secondary colors for 30% of the area and keep the last 10% for accent color.

    The Message Should Be Above of Waist Height

    Sometimes people overlook something because it’s not within their eyesight. This is one of the most important things that you should not forget when planning for a trade show 10×10 pop up display or a 10 x 10, 10 x 20, or 20 x 20 modular, or custom millwork exhibits. Sometimes you can see people overlook something they have in front of their table. The most common reasons are that they are too distracted to notice what’s at eye level or, most probably, other people are standing in front of it. For smaller booths retractable banner and a table covering with table throw can be a good idea to get people’s attention because of its height. Always ensure the main message is displayed above your waist, at least three to four feet from the ground.

    Use of Technology

    It would help if you do not limit your display to traditional trade show practices. Such as, the use of monitors on10×10 pop up display, or bigger sized boothsmade out ofmodular or custom millwork. Theseaudio-visual technologiescan make communication interactive with the visitors through short videos.interactive kiosks, touchscreens and so on.Apart from that, live streaming and posting client feedback on YouTube can be done in extraordinary ways.

    Conclusion

    You can easily create highly creative and effective trade show displays. Following the above tips, you can make your trade show more compelling. Hopefully, the article has helped you a lot. So, don’t be afraid to think out of the box. Always try to bring out something new, and you will be glad to see the results.

  • 5 Things to Consider for Renting Exhibit booth

    5 Things to Consider for Renting Exhibit booth

    As per the industry rule, it makes excellent sense to rent an exhibit booth if you are using it once or twice. Renting a 10 x 10 or a 20 x 20 or bigger exhibit booth is a great way to avoid unnecessary costs and headaches on long-term storage and refurbishment. If you are renting an exhibit booth for the first time, read the article till its end to know about the most important things to consider.

    Experience

    Experience is one of the significant factors in the industry. The trade show is considered one of the great marketing opportunities. But the exhibit booth design should match your demand.You should find one with attractive exhibits that can bring results for you.

    While many other companies in the market offer 10×10 or larger sizedexhibit booths for rental, but you maynot get the expected level of quality and service from them. Just getting a rental structure is not enough, a proper understanding of client needs, a great team who can come up with great design and project management skills in assisting with client requirements is very important.

    Know The Space

    Before you make your final decision, you should know the actual amount of space you will require to host the show. For instance, you can ask yourself the following question to get an idea about renting a 10×10 trade show display or a bigger size trade show display.

    • How much space do you have
    • How many companies will attend here
    • Where will you have your booth
    • What will surround your booth
    • Who are the other well reputed exhibitor companies that are around your booth, and how you can take advantage of your space over there.

    Once you answer these questions, you can decide the space you need for the booth.

    Don’t Forget the Budget

    The flashiest and most exciting booth may seem attractive to you. But if it blows all your budgets, what good can you do with it for your business? You can decide the budget for your exhibit booth by following these significant factors, such as:

    • Space
    • Booth branding
    • Staffing
    • Logistics
    • Electronics
    • Products to display etc.,

    Once you decide on these things, you can quickly determine your budget, and as a resultyou can include all the necessities for your booth within your budget.

    Have an expert with you

    If you are setting up your rental exhibit for the first time, ensure there is dedicated labor from the exhibit house. They can help you from start to end in renting the exhibit boothand setting up everything for you. Ensure you will only pay a fair amount of labor wages, travel, and other on-site allowances.

    Location

    One more consideration to make when renting an exhibit boothis if the booth is in prime location so there is a goodfoot traffic. If your visitors or someone you inviteto visit your booth find it confusing to locate your booth, they can always ask the event organizer at the reception to help guide themby referring your booth name and booth number.

    Conclusion

    Choosing the right trade show booth is daunting, and it comes with several factors to consider. The essential aspects are elaborated in the article above. Considering these things, you can get the correct 10×10 trade show display or a bigger sized trade show display that suityour company’s needs and does not exceed your overall budget.

    If you need any help with your rental booth, please feel free to contact us at CoMotion Exhibits Events Inc., website: comotion for a free consultation and estimate.  We are happy to help.